Nokia Releases Font That’s Designed To Work In Any Language
As part of the Finnish phone giant Nokia’s large rebranding initiative—London designers Dalton Maag have created a font that works in any language for Nokia.
Called ‘Nokia Pure’, the multinational font is designed to accommodate alphabets of various languages, such as Latin, Greek, Cyrillic, Devanagari, Arabic, Hebrew, and Thai.
Nokia Pure was created primarily for digital screens and mobile devices, but will also be used for print across all Nokia’s communications.
According to Daalton Maag, the new font family had to reflect the traditions of Finnish design: “simplicity, clarity, functionality and beauty of form—in short, Pure”.
Designers started designing the font from the Latin language, as it “is the most widely-used script natively, by about 2 billion people globally. It sets the tone for the visual expression and functionality,” Bruno Maag, creative and managing director of Dalton Maag told Fast Co. Design.
“There isn’t really a stylistic recipe for fonts to make them particularly suitable to be translated into different scripts,” he said. “Each script has its own calligraphic and cultural history. It is more a question of matching different calligraphic styles to one another, without the features of one script dominating another.”
Character shapes and proportions of the font were kept open, and a study and in-depth research of scripts were done—ranging from the history of the scripts, calligraphy practice, and understanding of the letterforms’ construction.
“In the design of this font we followed the mantra that a font is here to help a reader processing content, not to draw attention to itself,” Maag said.
“When we design for non-Latin we always aim to create a rhythm and texture that is sympathetic so when you have two scripts running side by side, they create, ideally, the same tonal value on the page.”
“With Nokia Pure the simplicity and mono-linearity of the script greatly helps to translate the design into different scripts.”
Source: designtaxi.com
Animate Creative Recruitment Evening, a set on Flickr.
Positioning, end of year report.
A3 poster, folds into A5 booklet.
Source: thedbdesignsite.com
ckck:
Seems like IKEA are really shaking things up this year. In addition to the previously announced TV set, they’re also going to release a digital camera made of cardboard called Knäppa (“Snap”). It’ll hold 40 photographs at a time and plugs directly into your USB port. While it’s not the prettiest camera the world has ever seen, I do love the idea of a screen-less digital camera that brings people back to the wait-and-see days of film.
(via binhcao)
Source: psathome.ikea.com
The brand new DB Design site is up and running!
“DB Designs is a graphic studio specialising in Branding & Identity. Solid experience combined with skill and expertise, have contributed to previous successful work. Here at DB Designs we are passionate about design and communication and believe in the value it can add to your business, brand image and overall success.”
Available on all mobile platforms iPhone, iPad, Blackberry make sure you check it out. :)
Source: thedbdesignsite.com
Ok so its official! The brand new DB Design site is up and running! Available on all mobile platforms: iPhone, iPad, Blackbery…so theres no excuse!
Check it out! :)
Source: thedbdesignsite.com
Lo Siento | http://losiento.net
LoSiento is a small studio that specially enjoys taking over the whole concept of the identity projects. Its main feature is an organic and physical approach to the solutions, resulting in a field where graphic and industrial design dialogue, always searching an alliance with the artisan processes.
(via briarmark)
Source: losiento.net
Designed The Bond Agency for Pino.
Bright, colorful, and full of life, this branding by The Bond Agency is really lovely. It’s incredibly eye-catching and really aesthetically wonderful.
(via vividly-electric)
Source: considertheaesthetic
