London’s Air Ambulance posters created by Champion… The brief was to help generate as much money and awareness as possible during National Ambulance Week 2012. The first challenge was making sure the work clearly explained the service and then that as a charity it needs every Londoner’s support. The reusable banners carried the main message with the posters in the windows featuring typical mission incidents. £10,000 and a priceless amount or awareness was raised during the week.
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London’s Air Ambulance posters created by Champion…

The brief was to help generate as much money and awareness as possible during National Ambulance Week 2012. The first challenge was making sure the work clearly explained the service and then that as a charity it needs every Londoner’s support. The reusable banners carried the main message with the posters in the windows featuring typical mission incidents. £10,000 and a priceless amount or awareness was raised during the week.

Source: thechampionagency.com

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