Zipcar underground poster created by Champion…
These posters worked on the simple premise that Zipcar has got London completely covered when it comes to vehicle location and choice. The posters carefully and accurately hand-placed every vehicle in their location, demonstrating the endline ‘Wheels when you want them’ across a map of the capital. A total of 9 posters were created showing local landmarks and the relevant street names of every single Zipcar and Zipvan.
Source: thechampionagency.com
